SHEILA MCELREA LAUNCHES NEW PRODUCTION COMPANY IN CANADA

CANADA, April 2025 - Irvine Production, a new commercial production company based in TORONTO, ON officially launches this month. Specializing in adapting to evolving content needs and briefs, the company offers full-service production working in partnership with agencies and directly with in-house teams. 

Founded by industry leader Sheila McElrea, Irvine Production was established to offer both stills and video production, shot separately or in tandem. With its flexible business model, the company can scale to handle large broadcast productions or create smaller teams for more focused digital campaigns.

“As someone who has worked on both the vendor and brand side, I know the importance of collaboration and adaptability in today’s fast-paced content landscape. At Irvine, we're all about delivering flexible, efficient solutions that fit the unique needs of both agencies and in-house teams."  -Sheila McElrea, Founder / Executive Producer of Irvine Production

About Sheila McElrea

An industry veteran who has successfully created and led businesses within the retail and advertising industries. Sheila has produced for clients like Audi, Sephora, Harry Potter, Universal Music, Hudson’s Bay and more, delivering top tier international campaigns.

Most recently she’s built in-house production for companies like Spin Master and Hudson’s Bay. Through her time at Hudson’s Bay, she oversaw a team of 50 spanning producers, photographers, stylists, editors, sample management, translation, and led operations for its internal creative agency. 

Irvine Production
For more information on services and portfolio:
Email: sheila@irvineandcompany.com
Phone: (647) 829-4909
Website: www.irvineproduction.com

(Above credits: Fantavious Fritz, Nick Ghattas, Mathew Guido)